It’s difficult to reach your business goals if you don’t have the right materials and/or the information to help your business reach the success it’s capable of. These insights will help you generate the business you’ve always dreamed of.
1. What’s the deal?
Customers want to know what they are getting into before they open up their wallets. One of the best ways to upset them is to give them unexpected fees at the last minute. Make the deal plain and simple… no unexpected and unpleasant surprises.
2. How do I benefit?
Let’s face it… customer really don’t give a hoot about who you are, your hard-earned credentials or your company history. They want to know “what this product will do for me?” Spend your time wisely; emphasize the benefits the consumer will enjoy… and you’ve got a sale!
3. How soon?
Our economy has come to expect immediate gratification. The quicker your customer has the purchase in his hands, the happier he is. Invest in quicker service, for higher sales volume and increased customer satisfaction.
4. Can I return it?
Hey, there’s always a risk in a purchase. What if it’s not what the box made it look like? The knowledge that it can be returned soothes the customers fear of making a poor investment. Money-back guarantees go a long way toward banishing the last minute purchase jitters.
5. Should I trust you?
The best way to turn away a potential customer is to offer a “too good to be true” deal. No one trusts exaggerations or even claims that sound like exaggerations. Do you have a deal that really is too good to be true? Be careful how you word it. Remember that a customer who discovers his product is even better than promised is an extremely satisfied customer.
6. Am I making the right choice?
Emotions and logic work together to create the right balance for the buyer. Usually, the purchase is based on emotion. It’s later that the customer looks for the logic to justify the purchase. Be sure to include logic in your advertisements so the customer will feel that his purchase was justified.
7. How do I pay for it?
You probably remember standing in line at a place of business, while the customer 9 people ahead of you tried every method of payment under the sun. Everyone was shifting from foot to foot impatiently, and some even laid their products down and walked out empty-handed.
Hey, it happens in the virtual world too. Consumers wait and wait for a page to download… they become frustrated and with one click of the mouse… you’ve lost a sale.
Make sure purchasing is an easy and pain-free experience for your customers. If it’s too complicated and lengthy, they’ll just forget it… and you can kiss your profit goodbye.
